Employee Content Is King: Adding Humanity and Purpose to Your Employer Brand

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent.

Simple enough, right? But in practice employer branding is challenging and complex. Different firms have different stories and take different …

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REPORT: How Radical Transparency Is Transforming Job Search and Talent Attraction

Today we live in an age of radical transparency. In our interconnected world we have almost instant access to a quantity of information that was unimaginable even a few years ago.

This online revolution has changed both simple things—such as how we decide what to eat for breakfast—and complicated, life-changing decisions—such as how we look for jobs. If job seekers …

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